CHRONEVO

Lifestyle

The Rising of the Porsche 917

At 33 years old, Salvatore has made a mark as a car designer with a lifelong passion for cars and design. Currently showcasing his talents as an exterior designer at TATA MOTORS’ Italian studio, a prominent player in the Indian automotive industry, Salvatore’s journey includes valuable experiences at renowned companies like Alfa Romeo and Fiat, as well as in the motorcycle sector. His dedication to shaping the future of automobiles through his artistic mind is truly inspiring.

I was taken by a design of his creation.  As a life long fan of the Porsche 917, a car that played such a dominant role in racing in the late 60’s and early 70s, I was immediately taken when seeing Salvatore’s design in homage to this legend of a race car. So taken, I could not help but get in touch with him.

Although Piech’s physical presence has left this world back in August 2019, his legacy endures, interwoven with the creations of visionaries like Salvatore who intricately blend the past with the future. Salvatore’s ability to maintain the essence of classics while infusing them with cutting-edge enhancements speaks volumes about his profound connection to automotive heritage. Witnessing this design unfold is akin to witnessing a masterpiece in the making, where history and innovation merge in a harmonious symphony of technical prowess and timeless aesthetics. A truly mesmerizing journey through the corridors of automotive excellence.

I hope that one day I may meet with Salvatore in the flesh. Moreover, actually see the design of this absolutely amazing 917 sitting on the track, maybe with a seat ready for me to take in for a spin…

James has a most positive and illuminating view of the world, finding soul and animation in our ever-manufactured global environments.

A traveler by nature, James has grown his professional and diverse career in Supply Chain, Photo-journalism and Digital Marketing management by acquainting himself with different traditions and cultures of more than 35 countries around the world. Capturing memories, creating identities, and gaining great perspectives.

In addition, James takes on the recent challenge of founder and creator to push his internationally recognized freelance and corporate experiences into new and exciting times with the advent of Brand Command. A brand and marketing company recognizing the creative talents of others around the world and placing soul and emotion into the image of its clients.